As a full time events and wedding singer based in London, David has traveled across the UK and all over the world for his performances. Given his caliber with holding long-term residencies at London’s top hotels including The Dorchester Hotel, The Rosewood Hotel and 45 Park Lane—David needed a brand uplift with an innovative digital presence to show off his personality.
David asked me to re-design and develop his digital presence. After outlining his goals, we crafted a brand that reflected his personality and talent. I started with his initials and built a strong and memorable brand around it to use on his website and across all his platforms. Brand consistency was key to showing off his professional experience and expertise.
I wanted the brand to exude luxury, elegance and romance and so I focused the branding around his initials. The cursive-style lifts the brand to a level of sophistication whilst being clear to identify and read. Personable, accessible and memorable are the words I kept in mind when I created David’s website. His music was integrated into the experience, so users are immediately captivated and see the type of music he plays and packages he offers.